When it comes to luxury properties in the Destin, Fla. area, the go-to person is Cindy Cole. Since she began selling real estate in 2009, she has carefully built the Cindy Cole Fine Homes brand, becoming the number-one seller of Gulf-front property on Florida’s Emerald Coast.
As her business grew, she realized she needed more support in systems and technology, and she found what she was looking for with Keller Williams Realty. In March 2015, she joined the Destin (Fla.) market center.
“They somehow have bred a culture of an abundance philosophy, which is certainly how I like to live and work. I’ve been really amazed at how prevalent an attitude of sharing and cooperation is in the company.”
In addition to the technology support she sought, she liked the KW culture and opportunities it offered to move into areas like coaching and public speaking.
Still, at first, Cole wasn’t sure KW would be the right match for her, since it isn’t well-known as a luxury brand. However, after attending Family Reunion and seeing KW’s collaborative culture and the success of countless Mega Agents, she knew the company was a good fit.
Today, her signs bear the Keller Williams Luxury Homes International brand, which she hopes to take a leadership role in promoting. Luxury homes require nuances in selling, Cole says. Working with a part-time staff that includes an assistant, marketing assistant and showing coordinator, she completes roughly $40 million in transactions each year. In 2014, her average sale was slightly more than $1.3 million, and average vacation rentals yielded more than $400,000 a year in rental income. It’s a niche many don’t realize exists, she says.